1. Who are micro-influencers?
Micro-influencers are small-scale influencers like bloggers, vloggers and other people who enjoy a sound social media presence with highly engaged followers. The number of followers varies from 1000 to over 100000.
2. Why micro-influencers?
Whay do you want to work for us? Do you know what we do? How well do you know our company? Do your research and understand the company you’re interviewing for!
- Highly engaged audience
- Affordable
- Credibility
- Niche markets
Highly engaged audience
Micro-influencers are far more engaged with their audience than the celebrity influencers. Their audience often represents to a niche which makes brand positioning easier.
4. Prep for difficult questions
Practise makes perfect!
What are your weaknesses? Who inspires you and why? How do you learn? These are some common questions that are asked that can trip you up. Prepare for them!
Affordable
If you are pressed on your budget you should consider engaging with micro-influencers for promotions instead as they are much more affordable and effective.
Credibility
Micro-influencers enjoys a high level of credibility in their dealing with the audience as they tend to keep real and discuss issues which are close to the hearts of the audience. They are also more responsive in their comments.
Niche markets
Micro-influencers operate in specific niches and thus their audience is also from that niche only. The audience already has a fondness for the same and also enjoy its subtleties. Hence, every penny spent on marketing via micro-influencers is well utilized.
