So be genuine
It’s called brand honesty. Brands that are built authentically are more likely to attract customers than ones that put up a front.
How to build brand honestly?
1. Be real
Remind yourself of some questions you should have answered when you started. Who are you? What drives your company? What’s your purpose? What do you stand for?
2. Be consistent
Inscostistency is a huge problem in the modern marketplace and poison to your authentic brand strategy. Giving your customers mixed messages naturally leads to mistrust and suspicion because it’s harder to tell which side of your face is the real one.
3. Show, don't tell!
There’s an old English saying, “All mouth and no trousers”, that applies here. If you never deliver on your promises, you’re not going to earn your customer’s respect.
4. Be a part of the conversation
The more responsive you are, and the more you listen to what your clients have to say, the more you’ll be able to adapt your marketing strategies and change your voice to suit their needs.
5. Hold yourself accountable
If you make a mistake, the best thing you can do is be professional and own up to it. While it’s tempting to build your online presence around the idea that your company can do no wrong, the truth is that no business is perfect.
6. Highlight a great reputation
Testimonials taken from real, live people are powerful way to show how honest and dedicated your company can be. Brand authenticity isn’t just about owning up to the bad stuff but celebrating the good things too.
